Your bakery is unique, so your business plan should be too. Know exactly what's not working in your bakery - and exactly what to do next

You've got the bread and the customers. What's missing is a clear path through the business side. This is it: a personalized 60-day action plan - what to fix first, what to charge, and how to shape a week that pays you - built from everything I teach, and matched to your bakery alone.

Get my 60-day plan

Already purchased? Claim your plan here.

"I love my plan!! It is absolutely worth it." - Lacey, one of the first bakers

Caroline holding a stack of fresh sourdough loaves

Sound familiar?

You bake beautifully. The business side is a fog.

When I ask bakers what feels most uncertain about their business, the answer I hear more than any other is "all of it." It usually sounds like this:

Working through the business side at the kitchen counter

You're up before the sun and still shaping dough at 7pm - the whole day is gone, and you're exhausted.

You work so hard, sell out, then buy more ingredients - and somehow the money already feels spent. Are you even making a profit?

Pre-orders are a rollercoaster - nine one week, one the next - so every week starts with a guess about how much to bake.

Bake day runs YOU - the kitchen explodes, the dishes stack up, and there's no rhythm to hold onto.

And underneath it all sits the worry that this stays a beautiful, exhausting hobby instead of a business that pays you.

Your bread is already good. What's missing is a plan for the business side - one built for your bakery, and nobody else's.

Caroline with her coffee behind a bench of fresh loaves

hi, I'm Caroline

You're not doing this alone.

I run a sourdough microbakery, and I host The Bread Winner podcast, where I've spent years teaching bakers how to turn very good bread into a business that pays them. Pricing, menus, pre-orders, protecting your week - it's all in my library.

Here's the honest limit of a podcast: I can't see YOUR numbers from behind a microphone. So I built the next best thing to a private coaching call - a plan that starts with your answers and pulls from everything I teach, matched to exactly where your bakery is right now.

Caroline

The plan is simple

Sit down with your coffee, stand up with a plan

Tell me about your bakery

Spend 20-30 minutes answering questions about your menu, your prices, what's working, and what feels heavy right now. The more details you share, the better your results will be - treat the bigger questions like a quick journal entry.

Your plan gets built

Your answers meet my complete library, and out comes a plan written just for your bakery. If something made it into your plan, it's because your answers called for it - nothing in there is generic.

Bake through your 60 days

Your plan lands in your inbox as an interactive site you can check off week by week, along with a printable PDF that belongs on the front of your fridge. Both are yours to keep.

Get my 60-day plan

What's inside your plan

Built for your bakery, down to the loaf

See your bakery clearly

The honest picture: where your bakery really is, and the pattern underneath what you told me. Bakers keep saying this part feels like I read their mind.

Fix what's actually stuck

Your plan names the two or three focus areas that are truly holding your bakery back, and it gives you concrete steps for each one - built around your items, your prices, and your week.

Walk it week by week

A 60-day action plan with milestones you can check off and a weekly path, so you always know what this week is for. Some weeks are lighter on purpose.

Watch small wins add up

A revenue projector with sliders built from your real prices. See what a few more pre-orders or market loaves mean over 60 days.

Print it, live it

You also get a toolkit of printable worksheets chosen for your plan, so you can calculate the cost of your menu, protect your week, and start paying yourself.

Listen in the right order

Your custom podcast playlist: the exact episodes for where you are, timed to your plan, so you never wonder where to start.

A peek inside

See what lands in your inbox

Your Custom Baker Plan on screen, surrounded by its weekly path, worksheets, revenue projector, numbers tracker, and podcast playlist pages

Screens from a sample plan. Yours gets written fresh, from your answers.

Sixty days from now

Know your numbers. Find your rhythm. Pay yourself.

That's what these 60 days are for: prices that stand on real numbers, a bake week with a rhythm you can actually sustain, and money that finally makes it into YOUR pocket - all while your customers keep lining up for the bread they already love.

The other option is the one you already know: another exhausted season, another slow winter, still wondering if this can ever really pay you. You've done that one. Let's do 60 days differently. 😊

From bakers in the test kitchen

What the first bakers said

I love my plan!! It is absolutely worth it. The personalized, tailored, specific advice I received is easy to understand. Breaking a goal down into actions is harder for me, which is where this plan is so helpful.

Lacey

I do feel like the plan understood me and my bakery and current stage and situation. You named a lot of the internal conflicts I've been having since starting my bakery.

Abbie

It gave me direction, reminded me that I'm not alone in the challenges I'm facing, and helped me think more clearly about what I need to focus on next.

Suzanne

one plan, one price

Your Custom Baker Plan

$79

You pay once and the plan is yours for good - no subscription, and a fraction of what a private coaching session runs.

Your complete personalized 60-day plan
Interactive plan site + printable PDF
Revenue projector with your real numbers
Printable toolkit worksheets
Your custom podcast playlist

Get my 60-day plan

And if anything in your plan misses the mark for your bakery, reply to your delivery email and I'll make it right.

Already purchased? Claim your plan here.

How your plan is made I built a coaching engine on my complete library - The Bread Winner podcast, my frameworks, and my teachings - and it writes your plan from your answers using only my material. AI helps assemble it: every episode link is verified automatically, and every plan passes my quality checks before it reaches you. AI can still miss a nuance of your unique bakery, so if anything doesn't quite fit, reply to your delivery email and I'll make it right.

Questions bakers ask

How long does it take?

Plan on spending 20-30 minutes with the questionnaire, and give yourself room to answer thoughtfully. Your finished plan is usually in your inbox within the hour, and often much sooner.

Is it really personalized?

Yes. Your plan is written fresh from your answers - your items, your prices, your week, your worries. No two plans are alike, and nothing goes in unless your answers called for it.

Does my plan update as I go?

No - and that's on purpose. Your plan is built once, from your questionnaire answers, and then it's set: 60 days of tools, action steps, and milestones to work through. Chasing new goals every week feels productive, but it keeps bakers busy instead of getting them results. Your plan gives you one clear path. Walk it, and at the end of 60 days you'll be standing somewhere new.

I haven't launched my bakery yet. Will this work for me?

Yes - the questionnaire adapts. Not-yet-launched bakers get a plan for starting right: what to sell, what to charge, and how to get your first customers without burning out.

I've listened to every podcast episode. Will I learn anything new?

The plan does something the podcast can't: it looks at YOUR answers and tells you what to do first, second, and third. Even bakers who have devoured every episode tell me the plan surprised them.

What if something in my plan doesn't fit?

Reply to your delivery email and tell me. I read every one, and I'll make it right.

Not ready yet?

Keep listening to The Bread Winner Podcast - it's free, and it will still be here when your bakery is ready for a plan of its own.