Coached by Caroline

from one baker to another You make amazing bread. Let's make sure it pays you.

Here's the thing: you don't need another course, and you don't need a hundred more episodes. You need someone to look at YOUR bakery - your menu, your prices, your week - and say "okay, here's what we're doing first." So that's what I built: a 60-day plan made just for your bakery, pulled from everything I teach. It's the closest thing to us sitting down over coffee and sorting it out together.

Let's build my plan

Already purchased? Claim your plan here.

"I love my plan!! It is absolutely worth it." - Lacey, one of the first bakers

Caroline holding a stack of fresh sourdough loaves

Sound familiar?

Can I guess what your week feels like?

I talk with bakers like you every single week, and when I ask what feels most uncertain, the answer I hear over and over is "all of it." See if any of this sounds like your kitchen:

Working through the business side at the kitchen counter

You're up before the sun and still shaping dough at 7pm - the whole day is gone, and you're exhausted.

You work so hard, sell out, then buy more ingredients - and somehow the money already feels spent. Are you even making a profit?

Pre-orders are a rollercoaster - nine one week, one the next - so every week starts with a guess about how much to bake.

Bake day runs YOU - the kitchen explodes, the dishes stack up, and there's no rhythm to hold onto.

And underneath it all sits the worry that this stays a beautiful, exhausting hobby instead of a business that pays you.

Friend, your bread was never the problem. You just need a plan for the business side - one built for your bakery, and nobody else's. That part, I can help with.

Caroline with her coffee behind a bench of fresh loaves

hi, I'm Caroline

You're not doing this alone.

I run a sourdough microbakery, and I host The Bread Winner podcast, where I've spent years teaching bakers how to turn very good bread into a business that pays them. Pricing, menus, pre-orders, protecting your week - it's all in my library.

Here's the honest limit of a podcast: I can't see YOUR numbers from behind a microphone. So I built the next best thing to a private coaching call - a plan that starts with your answers and pulls from everything I teach, matched to exactly where your bakery is right now.

Caroline

The plan is simple

Here's how easy this is

Tell me about your bakery

Pour a coffee and spend 20-30 minutes answering my questions about your menu, your prices, what's working, and what feels heavy right now. The more you share, the better your plan gets - treat the bigger questions like a little journal entry between us.

I get to work

Your answers meet my complete library, and out comes a plan written just for your bakery. If something made it in there, it's because YOUR answers called for it - I promise there's nothing cookie-cutter about it.

Bake through your 60 days

Your plan lands in your inbox as an interactive site you can check off week by week, plus a printable PDF that belongs on the front of your fridge, right next to the market schedule. Both are yours to keep.

Let's build my plan

What's inside your plan

Built for your bakery, down to the loaf

See your bakery clearly

The honest picture: where your bakery really is, and the pattern underneath what you told me. Bakers keep saying this part feels like I read their mind.

Fix what's actually stuck

Your plan names the two or three focus areas that are truly holding your bakery back, and it gives you concrete steps for each one - built around your items, your prices, and your week.

Walk it week by week

A 60-day action plan with milestones you can check off and a weekly path, so you always know what this week is for. Some weeks are lighter on purpose.

Watch small wins add up

A revenue projector with sliders built from your real prices. See what a few more pre-orders or market loaves mean over 60 days.

Print it, live it

You also get a toolkit of printable worksheets chosen for your plan, so you can calculate the cost of your menu, protect your week, and start paying yourself.

Listen in the right order

Your custom podcast playlist: the exact episodes for where you are, timed to your plan, so you never wonder where to start.

A peek inside

Want a little sneak peek?

Your Custom Baker Plan on screen, surrounded by its weekly path, worksheets, revenue projector, numbers tracker, and podcast playlist pages

Screens from a sample plan. Yours gets written fresh, from your answers.

Sixty days from now

now picture this

Know your numbers. Find your rhythm. Pay yourself.

Sixty days from now, your prices stand on real numbers, your bake week has a rhythm you can actually keep up with, and money finally makes it into YOUR pocket - all while your customers keep lining up for the bread they already love. That version of your bakery is closer than you think. 😊

The other option is the one you already know: another exhausted season, another slow winter, still wondering if this can ever really pay you. You've done that one. Let's do 60 days differently. 😊

From bakers in the test kitchen

What the first bakers said

I love my plan!! It is absolutely worth it. The personalized, tailored, specific advice I received is easy to understand. Breaking a goal down into actions is harder for me, which is where this plan is so helpful.

Lacey · @parelligirl

I do feel like the plan understood me and my bakery and current stage and situation. You named a lot of the internal conflicts I've been having since starting my bakery.

Abbie · The Corner Loaf

It gave me direction, reminded me that I'm not alone in the challenges I'm facing, and helped me think more clearly about what I need to focus on next.

Suzanne

ready when you are

Your Custom Baker Plan

$79

You pay once and the plan is yours for good - no subscription, and a fraction of what a private coaching session runs.

Your complete personalized 60-day plan
Interactive plan site + printable PDF
Revenue projector with your real numbers
Printable toolkit worksheets
Your custom podcast playlist

Let's build my plan

And if anything in your plan misses the mark for your bakery, reply to your delivery email and I'll make it right.

Already purchased? Claim your plan here.

How your plan is made: I built a coaching engine on my complete library - The Bread Winner podcast, my frameworks, and my teachings - and it writes your plan from your answers using only my material. AI helps assemble it: every episode link is verified automatically, and every plan passes my quality checks before it reaches you. AI can still miss a nuance of your unique bakery, so if anything doesn't quite fit, reply to your delivery email and I'll make it right.

Questions bakers ask

How long does it take?

Plan on spending 20-30 minutes with the questionnaire, and give yourself room to answer thoughtfully. Your finished plan is usually in your inbox within the hour, and often much sooner.

Is it really personalized?

Yes. Your plan is written fresh from your answers - your items, your prices, your week, your worries. No two plans are alike, and nothing goes in unless your answers called for it.

Does my plan update as I go?

No - and that's on purpose. Your plan is built once, from your questionnaire answers, and then it's set: 60 days of tools, action steps, and milestones to work through. Chasing new goals every week feels productive, but it keeps bakers busy instead of getting them results. Your plan gives you one clear path. Walk it, and at the end of 60 days you'll be standing somewhere new.

I haven't launched my bakery yet. Will this work for me?

Yes - the questionnaire adapts. Not-yet-launched bakers get a plan for starting right: what to sell, what to charge, and how to get your first customers without burning out.

I've listened to every podcast episode. Will I learn anything new?

The plan does something the podcast can't: it looks at YOUR answers and tells you what to do first, second, and third. Even bakers who have devoured every episode tell me the plan surprised them.

What if something in my plan doesn't fit?

Reply to your delivery email and tell me. I read every one, and I'll make it right.

Not ready yet?

Keep listening to The Bread Winner Podcast - it's free, and it will still be here when your bakery is ready for a plan of its own.